People Counting

People Counting

When pedestrian traffic determines business potential

Knowledge gives power! Unless you have enough data and knowledge about any process, it is impossible to determine or analyze the results. In order to evaluate business profitability in retail sector, where the number of people visiting stores determines the business performance; retailers are now resorting to high-end technology. The main challenge faced by retailers is to sustain business amid huge competition, rising costs, lack of knowledge about customer trends and unaccountability of customer visits to the stores. Acquiring data to evaluate pedestrian traffic in stores can help impact business performance, sales conversion and other related parameters in a positive way.

What are People Counters?

People Counting is a variable parameter and it can be captured and evaluated at its best only using sophisticated, high-end hardware and software tools. This tool comprises of electronic systems (hardware and software) usually mounted at the entrances of retail shops to record the number of walk-ins. Once the data is recorded, it is then analyzed and reports are generated through software analysis. Various other variables such as time, weather, special events and offers are considered to determine the overall results.

Why is People Counting needed?

There are several factors that require People Counting in retail shops and malls etc. One of the main reasons is to increase profitability of business. PC helps to see the bigger picture of the business model. An accountability of performance, allocating staff according to the flow of people in each area, determining sales conversion ratio as against the actual traffic are some of the major benefits of People Counting system.

    Some more advantages of People Counting are-

  • To determine the shopper/ buyer ratio
  • Traffic data can be used to analyze and evaluate which advertising campaign is working and which is not. This tool can be a great insight into overall marketing and advertising efforts taken by the retailer
  • Resource allocation can be made more effective that can save costs and also organize labor properly

ez consultants’ People Counting Software

A state-of-the art tool is necessary for such a crucial and in-demand process that can have a great impact on business analytic. Putting together experience and expertise, ez consultants’ boast of creating a People Counting Software that can crease out all the guess-work from business and sales analytics and give a deeper insight into people counting. Made of both hardware and software; we have a range of counters that one can choose from to detect the number of people walking in and out of a retailer shop. Customized as per the requirements, the system once configured can be completely non-intrusive and capable of bidirectional counting of traffic. Once the data is obtained, through the sensors is then moved to secure databases for further analysis. The reports are then created through a web-based system, delivered over the internet in a SaaS model. Multiple analytical reports are created for critical decision making. It is possible to view several reports from anywhere in the world using this software and in addition, a drill down report offers easy access to detailed hierarchical data.