For today’s retailers operating profitably remains a challenge amidst tremendous competition, rising operating costs, increased customer expectations and most importantly reduced customer visits. As a result today’s retailers have now started using a very fundamental metric to judge their performance; visitor traffic. The potential of a store depends on the number of customers who visit the store, since only people who visit the store are likely to make a purchase. As a result today, for retail chains to be able to calculate the potential of a store recording total population and pedestrian traffic figures has become extremely important. More importantly in addition to using these traffic numbers for revenue estimates managers can use this information for advertising performance analysis, safety requirements or reviewing staffing policies.
Several important metrics including sales numbers, store hours, staff hours, SKU’s are used today to estimate store potential. However, these metrics are no longer sufficient. Today footfall data is widely considered to be one of the most important and reliable metric available to the retail industry. By combining footfall data with other existing metrics retailers will have access to critical information that will aid them in standing out.
EZ consultants today is ready to deliver a state of the art people counting solution. The solution primarily consists of two components i.e. the hardware and the software. We have a range of counters that customers can choose from that that accurately detects the movement of people across marked zones. Once configured the system will be a completely non-intrusive system that is capable of bidirectional counting of traffic. Counting data logged by these sensors is then moved to secure databases for further analysis. The reporting system is a web based system delivered over the internet in a SaaS model that delivers several analytical reports for critical decision making. Using the reporting system, one can view several reports related to customer traffic in your stores from anywhere in the world. A drill down report offers easy access to detailed hierarchical data.